International Travel Vloggers Impact on Sri Lankan Tourism Industry

Many travel video creators, such as David Kunz, Drew Binsky, and Janet Newenham, have showcased Sri Lanka’s scenic beauty, rich culture, and friendly hospitality, attracting thousands of viewers who might consider Sri Lanka as their next travel destination. These creators highlight Sri Lanka’s lush landscapes, diverse wildlife, historic sites, and stunning beaches, helping put the island on the map for global travelers.

Popular backpacking influencers have emphasized Sri Lanka’s affordability and accessibility, which appeals to budget-conscious travelers and backpackers from around the world. Their posts often showcase hidden gems, local cuisine, and adventure activities, inspiring viewers to explore beyond the typical tourist sites. This influence has greatly boosted small businesses, homestays, and local markets, directly benefiting local communities.

However, social media content hasn’t always had a positive effect on Sri Lankan tourism. Some creators have engaged in activities that do not align with the country’s environmental or ethical standards. For example, the YouTuber “Go with Ali” faced criticism after filming a video in which he participated in a peacock hunt with locals. This incident stirred controversy, leading to public backlash over how such actions could negatively impact Sri Lanka’s image and wildlife conservation efforts. The video not only offended wildlife protection advocates but also raised concerns among potential tourists who value responsible and ethical travel experiences.

While travel videos can powerfully boost tourism by showcasing the best of Sri Lanka, they also highlight the need for creators to practice responsible tourism and respect local regulations. The tourism industry benefits from influencers who respect the culture and environment, while irresponsible actions like harmful wildlife interactions and misinterpreting cultural and societal values can damage Sri Lanka’s reputation. The future of Sri Lankan tourism can be positively shaped by influencers, provided that they uphold ethical standards and promote responsible travel practices.