Coke Vs EGB: The Brand Rivalry turns into a Super Hero War

When EGB’s slogan gained popularity as “The must-have drink with food,” Coca-Cola responded with its own campaign, promoting the tagline “Perfect with meals.”

Spider-Man star Andrew Garfield

Recently, this rivalry turned into a “superhero showdown” on social media after a clip went viral featuring Spider-Man star Andrew Garfield enjoying an EGB on Chicken Shop Date with Amelia Dimoldenberg. Filmed at SAM’s Chicken in London.

Spider-Man star Andrew Garfield enjoying an EGB

The episode captured Garfield sipping EGB, which resonated with Sri Lankan fans. Elephant House capitalized on the moment by posting on social media, “Even heroes know the secret: Food tastes better with EGB!” Coca-Cola playfully responded with its own post, captioned, “Every sidekick knows that an iced cold Coca-Cola is the real hero behind every great meal!”

Super Hero Marketing War

This spirited exchange sparked a social media “superhero war” between the two brands. It highlighted EGB’s local roots and the pride Sri Lankans have in a homegrown brand that can hold its own against an international powerhouse. 

While Coca-Cola boasts a massive global marketing budget, EGB relies on a more personal approach, using trust and authenticity to build connections with Sri Lankan consumers. It’s this authenticity that has made EGB a Sri Lankan staple and a formidable rival to Coca-Cola.

This local beverage rivalry not only showcases the strong connection Sri Lankans have with EGB but also demonstrates how a Sri Lankan brand can compete head-to-head with a global name, taking Sri Lankan taste and pride to the world.