Since 2014, Sri Lanka has marked World Wildlife Day annually, conducting educational and awareness programmes to promote sustainable wildlife use. As a globally recognized biodiversity hotspot, the country engages schoolchildren, communities near protected areas, and the wider public in conservation initiatives.
Special focus has been placed on protecting highly threatened plant and animal species targeted for illegal trade. Commemorative stamps featuring endangered Sri Lankan wildlife have also been issued to raise awareness.
Under the Fauna and Flora Protection Ordinance, wildlife officers regularly conduct raids and enforce strict legal measures to prevent the misuse of protected species. The Ordinance is regarded as one of the strongest wildlife protection laws in comparison to similar legislation in other countries.