Sri Lanka has long been a welcoming destination for travelers of all backgrounds, with its tourism legacy rooted in cultural richness, natural beauty, and the hospitality of its people. The government stressed its commitment to equality for all citizens and tourists, in line with Article 12 of the Constitution and Supreme Court determinations.
However, the ministry clarified that no specific campaign targeting LGBTQ+ tourists has been approved. Any proposals are part of broader discussions to promote Sri Lanka as a safe and inclusive destination and will be evaluated within national tourism priorities and social harmony.
Officials emphasized that respect for individual identities does not equate to promoting specific sexual behaviors. Tourism efforts continue to focus on Sri Lanka’s cultural heritage, wellness, nature-based experiences, adventure tourism, and spiritual journeys.
The ministry urged all stakeholders, including political and religious leaders, civil society, and the public, to approach the matter with understanding and calm, reinforcing Sri Lanka’s image as a welcoming and diverse travel destination.