End Of Advertising Industry? Zuckerberg's Radical Plan Of Meta AI Taking Over

We're going to get to a point where you're a business, you come to us, you tell us what your objective is, you connect to your bank account, you don't need any creative, you don't need any targeting demographic, you don't need any measurement, except to be able to read the results that we spit out. I think that's going to be huge, I think it is a redefinition of the category of advertising," said Mr Zuckerberg as per The Verge. NDTV reported.

In essence, Meta will be able to produce photos and videos of the client's product, write copy about those products using AI, publish them as ads to the targeted public, chosen using AI and measure their reach. If an ad works, it will be multiplied and pushed aggressively wth customers urged to buy the actual products on its platforms using its systems.

Meta has been investing heavily in AI advertising products to ace the market. In the last quarter, the company implemented a new recommendation model for reels that has increased conversion rates by five per cent. Additionally, over 30 per cent of Meta customers are now using AI tools to develop creatives.

In the last six months, improvements to our recommendation systems have led to a 7 per cent increase in time spent on Facebook, a 6 per cent increase on Instagram, and 35 per cent on threads," Mr Zuckerberg said during an earnings call.