Despite signs of recovery, Sri Lanka's tourism sector continues to grapple with the lingering effects of economic and political upheavals, according to Tourism Minister Harin Fernando.
Speaking at a United Nations event, Minister Fernando highlighted the ongoing struggles within the industry.
"Many people in the tourism industry, even those managing top-end hotels, are still dealing with moratoriums and repaying loans taken out due to the impacts of COVID-19, the economic crisis, and political instability. We are not out of the woods yet. We have a lot more to do," he said.
Minister Fernando emphasized the necessity for a consistent tourism policy, enhanced government support, and a strong commitment to green initiatives. "Politicians and governments may change, but we must have a sustainable tourism policy to ensure we meet our targets," he stated.
He revealed that efforts are underway to finalize this policy, aiming to make Sri Lanka at least 50 percent green by 2030 and attract four to five million tourists. "It's the responsibility of the government and the Sri Lankan Tourism Authority to assist the industry in adopting green practices," he added.
Expressing optimism about reaching these goals, Fernando stressed the importance of maintaining the global attention Sri Lanka has garnered through its steady recovery.
