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Sri Lanka Tourism

Sri Lanka Tourism Wins "Best Stand for Doing Business" Award at WTM 2024

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Sri Lanka Tourism has earned international recognition by winning the prestigious "Best Stand for Doing Business" award at the World Travel Market (WTM)2024 in London. The award was presented to Mr. Buddhika Hewawasam, Chairman of Sri Lanka Tourism, by Mr. Johnathan Hull, Chairman of WTM & Reed Exhibitions UK.

The accolade is a major achievement for Sri Lanka Tourism, with the island nation’s stand outshining over 183 global destinations. It underscores Sri Lanka's growing appeal and its continued efforts to strengthen its tourism sector. 

The Sri Lanka Tourism stand impressed both judges and attendees with its innovative design and inviting atmosphere. The layout was carefully crafted to facilitate business connections, providing a professional yet welcoming space for networking. Featuring immersive displays of Sri Lanka's rich cultural heritage, pristine beaches, lush landscapes, and diverse wildlife, the stand effectively showcased the island's allure as a top travel destination.

Mr. Hewawasam expressed his pride in the recognition, stating, "This award is a testament to Sri Lanka’s dedication to promoting its unique offerings and advancing the tourism sector globally." He added that the win reinforces Sri Lanka's status as a preferred destination for travelers and an ideal partner for international tourism professionals.

WTM 2024 provided a significant platform for countries to showcase their tourism offerings, and Sri Lanka’s victory marks a milestone in the country’s tourism journey. This is the first time in decades that Sri Lanka Tourism has received such an esteemed award at WTM, reflecting a renewed focus on engaging global tourism partners and presenting the best of Sri Lankan hospitality.

The Sri Lanka Tourism team expressed deep gratitude to all those who contributed to this success and hopes that this achievement will inspire more international travelers to explore the country's scenic beauty, rich history, and renowned hospitality.

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