Amul to sponsor of Sri Lanka for ICC Men’s T20 World Cup

In a strategic move aimed at bolstering international partnerships and expanding brand visibility, Sri Lanka Cricket (SLC) has announced Amul, a prominent Indian dairy producer with global acclaim, as the 'Official Sponsor' of the Sri Lanka Men's Team for the upcoming ICC Men’s T20 World Cup 2024.

The partnership, endorsed by CEO of Sri Lanka Cricket, Ashley De Silva, underscores the mutual benefits for both entities. De Silva expressed optimism, stating, "Amul's partnership with Sri Lanka Cricket is an excellent move, as associating with an international sports brand is definitely going to help the firm gain market growth and further enhance its brand visibility among the international audience."

This collaboration signifies a significant step for Amul, renowned for its dairy products, as it ventures into the realm of sports sponsorship. By aligning with the Sri Lankan cricket team for the duration of the tournament, Amul aims to leverage the global platform of the ICC Men's T20 World Cup to enhance its market presence and engage with a diverse audience.

The ICC Men’s T20 World Cup 2024 is slated to commence on June 01 and will be co-hosted by the West Indies and the USA, marking a milestone for cricket's expansion into new territories. Sri Lanka is scheduled to commence its campaign on June 3, 2024, facing South Africa in New York, setting the stage for an exhilarating display of cricketing prowess on an international stage.