The International Cricket Council (ICC) is poised to unveil its Invitation To Tender (ITT) for media rights in three significant cricketing territories – Bangladesh, Pakistan, and Sri Lanka – spanning the period from 2024 to 2025.
After successfully concluding media rights agreements in several major markets worldwide, including India, the United Kingdom, Ireland, the USA, Canada, the Sub-Saharan Africa region, Australia, and the Middle East and North Africa, the ICC is now turning its attention to Bangladesh, Pakistan, and Sri Lanka.
In Pakistan, two packages are up for grabs, encompassing both television and digital rights for men's and women's cricket events. Similarly, Bangladesh and Sri Lanka each offer a combined TV and digital package, with rights covering three women's events and three men's events until the end of next year.
Geoff Allardice, Chief Executive of the ICC, expressed his enthusiasm, stating: "We are delighted to be releasing the ITT for media rights in three of cricket’s major broadcast markets in South Asia, namely Bangladesh, Pakistan, and Sri Lanka, as we continue to build our team of broadcast partners who will take ICC events to more fans across the world."
The ITT is set to be released today, and interested parties are encouraged to reach out via email to [email protected] to access the tender documents. Additional ITTs for other markets will follow in due course as the ICC strives to enhance its global presence and cater to cricket enthusiasts worldwide.
