The Ministry of Agriculture, Livestock, Land and Irrigation has launched a new tourism promotion initiative, Euphoria Ceylon, through the Mahaweli Consultancy Bureau, Mahaweli Centre and the Mahaweli Authority of Sri Lanka.
The programme is designed to offer international visitors an immersive experience of Sri Lanka's rich cultural heritage, providing opportunities to witness vibrant traditional performances and take part in authentic local artistic activities.
As part of the initiative, a special event was recently held at the Mahaweli Centre, attracting a large number of foreign tourists. The venue came alive with colourful cultural showcases highlighting Sri Lanka's unique traditions.
Through the Euphoria Cultural Experience Labs, visitors were given the opportunity to gain hands-on experience in traditional Sri Lankan batik craftsmanship. Cultural dance performances reflecting the country's unique identity also received an enthusiastic response from international tourists.
