The initiative is showcased on a specially branded Airbus A320neo, transforming the aircraft into a flying ambassador of Sri Lanka’s rich spiritual and cultural heritage.
Through an eye-catching custom livery, the national carrier now carries the prestige, spirituality, and cultural identity of the Nawam Maha Perahera across its international route network. The initiative highlights the Perahera not only as a sacred Buddhist procession, but also as a major cultural and tourism attraction, positioning Colombo as a destination of heritage, harmony, and tradition.
Organised under the auspices of the Gangaramaya Temple, the Nawam Maha Perahera is internationally recognised for its historical significance, spiritual depth, and ceremonial grandeur. The annual procession attracts thousands of devotees and visitors, showcasing traditional dance, drumming, and religious pageantry.
The concept for this global branding initiative was proposed by Venerable Dr. Kirinde Assaji Thero, who identified aviation as a powerful platform for cultural diplomacy and international storytelling. By using a SriLankan Airlines aircraft as a moving symbol of national heritage, the initiative aims to raise global awareness of Sri Lanka’s living traditions.
SriLankan Airlines stated that the project reflects its commitment to promoting the country’s cultural identity while supporting tourism and international engagement through innovative branding.
