Initiated by the Public Service Media (PSM), the continuous TV fundraiser began at 9:00 AM on Sunday at a special ceremony in a PSM studio and will continue until 1:00 AM Monday. The telethon allows viewers to contribute to life-saving relief efforts for those affected by the devastating cyclone.
Within the first seven hours, the campaign raised MVR 2.02 million, including MVR 1,441,463.44 and USD 37,502. Donations have come from state institutions, state-owned enterprises, private companies, and individual citizens. Notable contributions include USD 25,000 from the Bank of Maldives (BML), USD 10,001 from Crown & Champa Resorts, and MVR 300,000 from the People’s National Congress (PNC).
The telethon highlights the solidarity of the Maldivian people with Sri Lanka during this critical humanitarian crisis.
