Sri Lanka Shines as South Asia’s Hottest Travel Destination

India remained the largest source market, contributing 46,473 tourists (23.4% of total arrivals). Other top contributors included:

United Kingdom – 19,764 visitors

Germany – 12,500 visitors

China – 12,294 visitors

France – 10,495 visitors

Between January 1 and August 31, 2025, Sri Lanka has welcomed 1,566,523 international visitors. India led overall arrivals with 325,595 tourists, followed by the United Kingdom (151,141) and Russia (118,916).

TTW noted that this strong performance highlights Sri Lanka’s resilience and growing appeal as a premier travel hub in South Asia. Strategic international marketing campaigns, along with the government’s commitment to sustainability, eco-tourism, and cultural preservation, have played a key role in attracting travelers.

The country has increasingly become a hotspot for sustainable travel experiences, offering eco-friendly resorts, wildlife sanctuaries, and nature-based adventures that appeal to environmentally conscious visitors.

With arrivals from both traditional and emerging markets continuing to rise, industry experts forecast that Sri Lanka’s tourism sector will maintain its upward momentum through the remainder of 2025, further solidifying its reputation as one of South Asia’s top travel destinations.