President Engages with German Tourism Sector Representatives

Invites Investments into Sri Lanka’s Thriving Tourism Industry 

During the meeting, the President outlined the progressive measures undertaken by the Sri Lankan government to promote sustainable tourism. The President emphasized improvements in tourism infrastructure, on-going promotional campaigns and enhanced safety protocols aimed at positioning Sri Lanka as a leading travel destination through sustainable tourism practices.

President Disanayake also drew attention to key focus areas such as human resource development within the tourism sector, the promotion of cultural and eco-tourism and environmental protection initiatives. He noted that these efforts are part of a comprehensive strategy to strengthen the tourism industry while preserving the island’s natural and cultural heritage.

Highlighting the new investment opportunities available in Sri Lanka’s tourism sector, the President extended an open invitation to German investors to explore and engage in tourism-related ventures in the country.

Germany currently ranks as the fourth-largest source market for tourism to Sri Lanka. In 2024 alone, the country welcomed approximately 136,000 German tourists, with over 69,000 arrivals recorded by the end of May this year. PMD reoorted

Minister of Foreign Affairs, Foreign Employment and Tourism Vjitha Herath, along with Sri Lanka’s Ambassador to Germany, Ms. Varuni Muthukumarana and other officials, participated in the meeting.