Reliance Consumer Products Limited (RCPL) has announced a strategic partnership with Elephant House to bring Sri Lanka's beloved beverages to the shelves of India.
The partnership, unveiled yesterday, marks a collaboration between RCPL, the fast-moving consumer goods (FMCG) arm of Reliance Retail Ventures Limited, and Elephant House, a renowned brand owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC.
Under the agreement, RCPL will handle the manufacturing, marketing, distribution, and sales of Elephant House beverages in India, leveraging its extensive reach and expertise in the consumer goods market. Elephant House, with its rich heritage spanning over 150 years, boasts a diverse portfolio of beverages, including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade.
Ketan Mody, COO of RCPL, expressed enthusiasm about the partnership, emphasizing Elephant House's strong market credibility and iconic status. He highlighted RCPL's commitment to expanding Elephant House's presence in India, capitalizing on Reliance's extensive experience in building global consumer brands.
Krishan Balendra, Chairperson of John Keells Group, echoed this sentiment, emphasizing the opportunity to introduce refreshing and innovative beverage options to Indian consumers. The partnership underscores a shared commitment to excellence and innovation, with both organizations poised to capitalize on synergies and enhance their market presence.
RCPL's vision is to offer Indian consumers a wide range of globally recognized brands and products known for their exceptional quality and value.
