Sri Lanka has taken a major step in enhancing its digital tourism ecosystem with the launch of the LilyLanka platform at Barnes Hall, Jetwing Colombo. The event was attended by the Minister of Foreign Affairs, Foreign Employment and Tourism, who emphasized the growing role of digital platforms in shaping global tourism trends.
Speaking to industry stakeholders, the Minister noted that platforms like LilyLanka help travellers discover destinations, make bookings, and retain a larger share of tourism revenue within the country. He described the initiative as a key component of Sri Lanka’s broader push toward a digital economy and smart tourism.
The Minister called on hotels, tour operators, and travel agencies to actively engage with the platform, stressing that collaboration between government and industry is crucial for sustainable growth. He also highlighted the need to manage traveller data within a national framework to improve planning and promotion of Sri Lanka as a leading global destination.
