Government highlighting the health and social consequences of alcohol consumption.aims to raise public awareness on the dangers of alcohol use and encourage healthier lifestyles. A series of nationwide programs have been launched to educate communities about the risks associated with alcohol.

According to Dr. Ananda Ratnayake, Chairman of the National Authority on Tobacco and Alcohol (NATA), around 21% of Sri Lankans consume alcohol, posing a serious public health challenge. He further revealed that approximately 22,000 alcohol-related deaths are reported in the country each year.